Briefing best practices
Sharper inputs, sharper batches. Five habits that raise the quality of everything VEKZT generates for you.
Fix Brand Insights first
Every generation is conditioned on your Brand Insights. Five minutes correcting your audience, voice, and angles pays off across every batch after it. It's the highest-leverage step in the workflow.
Every field is editable, and your edits carry into every future brief. Focus on the ones that shape the message most, the audience description, the voice, the value propositions, and the objections. If you also want a consistent look, set a Brand Kit so palette, font, and logo stay steady across batches.
Test angles, not variations of one idea
Twenty versions of the same concept tell you nothing. Spread a batch across different concepts such as Feature Callout, Us vs Them, Offer Highlight, so each variant tests a genuinely different way to sell the product.
A good default is two or three concepts with a few variations each in a single format. You learn which way of selling lands before spending credits on volume, and the winners tell you where to push next.
Steer the Strategic DNA, not the pixels
In Chat, the brief panel is editable. If a batch misses, change the angle, the problem statement, or the proof points and regenerate. That moves the output more than nudging any single image ever will.
The brief is never hidden. It holds the angle, the concept, the problem it solves, the value proposition, the proof points, and the visual direction, so when something reads off you can see which input to fix. When a single creative is close, adjust the brief and compose fresh options in Overlay instead of regenerating the whole batch.
Shortlist ruthlessly
Use the gallery's shortlist to keep only the variants you'd actually run. A tight shortlist keeps the next brief cycle focused on what worked.
Browsing, filtering, shortlisting, and exporting never cost credits, so there is no downside to generating a wider batch and cutting hard afterward. Filter by concept or angle to compare like with like before you decide which variants make the cut.
Keep the catalog fresh
Changed your storefront or added products? Re-crawl, then refresh Brand Insights when VEKZT flags them stale. Generations built on old data drift off-brand.