Brand Kit
Lock your colors, fonts, and logo once. Every render stays on brand without per-asset overrides.
The Brand Kit is your explicit visual identity for a brand. Where Brand Insights infers a look from the crawl, the Brand Kit is where you state it directly, so every generation starts from the real thing instead of a best guess. It is per-brand, so each workspace keeps its own identity.
What's in the kit
- Palette, primary, accent, and neutral colors, picked from swatches or pasted as hex values.
- Fonts, a font family chosen from the curated Google Fonts catalog.
- Logo, uploaded once, available to every creative.
- Image style and vibe, a style preference plus a short description of how your brand should feel.
How it works with Brand Insights
Brand Insights infers your visual identity from the crawl. The Brand Kit is where you override it explicitly. When both exist, the kit wins on visual fields such as colors, fonts, and logo, while Insights keep driving the narrative such as voice, audience, and angles. Corrections you make here apply to every future generation, so you set them once rather than per asset.
When to set it up
Right after your first crawl. If the inferred palette or type direction is close but not exact, five minutes in the Brand Kit locks the real identity before you generate volume. Setting it early means the very first batch already looks like you, instead of a run you throw away and redo.