Brand Insights

See what VEKZT learned about your brand, and correct it before you generate.

Brand Insights is the profile VEKZT synthesizes from your catalog and your site copy. It grounds every generation, so your ads sound like your brand instead of a generic prompt. The first build runs automatically right after your first crawl, and it costs no credits.

Brand Insights covers the summary, audience, voice, value props, and the angles worth testing.

What's inside

Brand summary, positioning and market context.
Audience, who you sell to and their intent.
Voice, tone and language rules.
Value propositions, objections, and proof points.
Visual rules, the aesthetic your renders should follow.
Suggested angles and awareness levels to test first.

Awareness levels

VEKZT maps your audience across four awareness levels, from people who do not yet know they have the problem to people who already know your product. They tell you what a viewer needs to hear before they buy.

Unaware, the buyer does not yet feel the problem.
Problem aware, they feel the problem but not the solution.
Solution aware, they know solutions exist and are comparing.
Product aware, they know your product and need a reason to act.

The awareness level you target shapes which concept fits best. Problem aware pairs well with a Feature Callout, solution aware with an Us vs Them, and product aware with an Offer Highlight. See the concepts for how each shape works.

Editing

Every field is editable. If the AI got your audience or an angle slightly wrong, fix it. Your edits carry into the next brief and every batch after it, so a correction here is a correction everywhere. This is the single highest-leverage step in the workflow, because it changes the input to every future generation rather than one ad.

Regenerating and freshness

When your catalog changes, VEKZT flags Brand Insights as stale. Refresh them to re-run the synthesis on the current catalog. Regenerating costs a small number of credits (see Credits & usage). A good rhythm is to re-crawl after the catalog moves, then refresh Insights so the brand profile matches what you sell today.

Edit before you generateFive minutes correcting your audience and angles here pays off across every batch. It's the highest-leverage step in the workflow.

Output feels off brand?Before you blame the generator, check Brand Insights. Correct the audience, voice, or angle that is off, set your Brand Kit for the visual side, then regenerate. Most off-brand output traces back to a profile that needed one edit.

Brand Insights FAQ

Does building Brand Insights cost credits?

The first build is free and runs automatically after your first crawl. Regenerating later carries a small credit cost.

Do my edits stick?

How is Brand Insights different from the Brand Kit?

When should I refresh Insights?

Brand Insights

See what VEKZT learned about your brand, and correct it before you generate.

Brand Insights covers the summary, audience, voice, value props, and the angles worth testing.

Awareness levels

Unaware, the buyer does not yet feel the problem.

Problem aware, they feel the problem but not the solution.

Solution aware, they know solutions exist and are comparing.

Product aware, they know your product and need a reason to act.

Editing

Regenerating and freshness

Edit before you generateFive minutes correcting your audience and angles here pays off across every batch. It's the highest-leverage step in the workflow.